In our music video, editing is not a very prominent part as the indie folk genre does not focus on editing, rather the mise-en-scene and camerawork.
In the indie folk genre, there is hardly ever elaborate editing techniques used. The only editing that we usually see is, Fade to Blacks, Cutaways and colour correction.
As we want to conform to our genre characteristics as much as we possibly can, we have decided to also do Fade in/out to black, Colour correction to ensure the colour palette matches the tone of the song and Cutaways.
Fade in/out to black gives a smooth ease into the song, so instead of the song and visuals starting abruptly straight away, they slowly come on which ensure the audience aren't completely shocked or bored before the video has even started.
Using colour correction in our video makes sure we conform to the genre as usually, and from the videos we have analysed, the colour palette often matches the tone/atmosphere being created. Therefor as our song is quite solemn and sad, we are going to use colour correction on final cut express to match this mood. So we will be using cool tones such as blues and greys to ensure it matches, however we will not take it to the extreme were it looks silly, we still want it to look realistic.
We will be using Cutaways in our video to show time passing. For example we will have a shot in one location, then cutaway to another shot in the bedroom and then back to the forest where it seems our actor has moved along her journey rather than being in the same place.
We are aware that we are not using very fancy editing techniques or skills, but if we were doing a different genre we probably would, however in the indie folk genre not much editing is used so therefor we want to conform to that and make our video like some of the others.
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