Final Evaluation

Change of Evaluation idea!

We have decided that instead of going ahead with our original idea of just using iStopmotion, we will be doing 2 sections on iStopmotion and 2 sections of an informal commentary. This is because using just iStopmotion would be extremely time consuming and we got worried that we would not complete the evaluation for the deadline. Therefore we had decided questions 2 and 3 will be an informal commentary as this shows the examiner a different insight to our video by actually seeing the creators of it. We also changed it because we thought it would be unexpected and would stop the examiner from being bored of seeing just iStopmotion video, which look very much the same after you have seen them.

This new and improved idea will help us to keep on track with the deadlines and also allows us to try 2 different ideas in one piece of work.

Evaluation Schedule

As we are doing a very time consuming and fairly visually dynamic Evaluation video, we thought it would be helpful to us if we made a schedule as it will help us keep on track and ensure we meet the deadline given. Below is a rough outline of when we will be doing each section of the video and how long we will spend on it.

1.  11/12/12- Recording voice over clips (1.5hrs) = COMPLETED
2. 12.12.12-14.12.12  Starting the animation of our video, hopefully completing all questions across these 3 days (6hrs)
3. 17.12.12- Finishing off animation and uploading to final cut to edit in all necessary clips needed (1hr)
4. 19.12.12- Uploading to youtube and blogger(1hr)

Hopefully if we stick to this time schedule and ensure that we put all our efforts into making sure we don't spend extra time on it, we should have it done by the deadline.

Ideas for a Creative Evaluation Video!

As we want our evaluation video to be eye catching and ensure that the examiner and whoever else wants to watch it is not bored, we wanted to have a fun and creative video that keeps the viewer entertained and focused on our video.

We came up with some ideas however these ones are not our final idea as they are not that exciting.

• Prezi- We dcecided against this idea as it may be quite boring to have to sit through a powerpoint presentation which is interesting but not very unique.
• Commentry video- We again decided against this idea as to have it to a professional standard would take a lot of time and effort which we are short of. It also could be boring just watching us sit and talk about our video.
• Regular powerpoint- This idea would be the most boring out of all of our ideas as there is nothing visually dynamic about it and it would mean the examiner would just have to read slides rather than watch and listen to our evaluation

Therefore as none of the ideas really worked for us a a group, we have decided to do a IStopMotion video, as it is extremely dynamic to watch and will hopefully keep the viewers very visually engaged as well as engaged to listening to what we are saying.

To keep within the theme of our video and genre, we are going to make the video look very rustic by using again neutral colours and unique settings. For our setting we are going to use a white brick wall. To answer the questions we will be using little bits of paper showing bulletpoints of the major points we are making from our answers, we will also use pictures to show examples, as they are mentioned, from the video. By using IStopMotion this allows us to have a creative flare with our video give us an oppurtunity to try new media technology, it also makes our video a lot different from the other evaluations in our group.

Evaluation Questions and Qnswers.

Below is the questions we must answer in order to evaluate the Music Video project we have completed this year.

1. In what ways does your media product use, develop or challenge forms and conventions of real media products?

Our media product is a music video within the Indie Folk genre. Upon finding a song in this genre we had to look into other music videos of this genre by our artist, Lissie. We also had to look into other artists of this genre, like Mumford and Sons and Birdy, to find some common trends and conventions through all the videos. Most of the conventions in this genre were shown through the Mise-en-Scene and Camerawork of the videos. Certain trends throughout the videos we watched, in terms of Mise-en-Scene were natural scenery, natural hair and makeup, everyday normal clothes, minimal props and ambient lighting. The conventions that came up a lot in terms of camerawork were a variety of different shots, different angles, minimal movement and using the camera to focus/unfocus the frames. In terms of editing, Indie Folk music is very basic and does not have a lot of variety, the most common editing techniques used were cuts, colour correction and slow motion. In our video to the song ‘Here Before’ by Lissie, we did not challenge any conventions that we found in other videos, however we did develop some of them to suit our song, for example the tempo and mood. The Mise-en-Scene conventions that we researched into were developed the most, for example instead of using everyday normal clothes, like other artists videos we researched into such as Lissie’s video for “Everywhere I Go”, we wanted the outfit choice to suit the mood of the song, which we felt was very ethereal and wondrous, so therefore we chose a white flowey dress to represent the dreamlike aspect of the song. Another costume used in the video was neutral shorts and a white jumper as this also showed the natural side to the artists style and although could be considered everyday clothes we chose this as it was similar style to the dress however it is slightly more casual therefore making a clear distinction from the other scenes. Another example of the ways in which we developed the conventions is through the lighting in our video we used ambient lighting, as other Indie Folk videos do like Birdy’s video “Shelter”, however in post production we developed the lighting to create a more diverse colour palette of more grey/blue tones, which again helped create a dreamlike moody aspect, which is how we thought the song should be portrayed. The camerawork conventions seen in other music videos of our genre did not change; we used most of the conventions we saw throughout other Indie Folk music videos we researched into. The conventions we used the most in terms of camerawork, was the diverse shot types; which is displayed throughout the whole of our video, variety of angles; such as in the penultimate scenes of our music video where the artist is shown singing from a high angle shot and the use of focus/unfocus; which we used particularly in the beginning of our video and in the final scenes and also minimal movement as these were the most common conventions we saw in Indie Folk music videos, particularly in Mumford and Son’s video “Little Lion Man” and Birdy’s video “Shelter”. In terms of editing we followed the exact conventions we found in other music videos of our genre, so we used only cuts, slow motion and colour correction in post-production. All of the editing was used the whole way through, colour correction was changed to a colour scheme which we fit match the tone of the song which was a colour palette of greys and blues. Slow motion was used in our video to add a dramatic effect and important parts of the song that stuck out to us as listeners. We also had a variety of different shot lengths using both long and short shot duration throughout the whole video. We tried to stick closely to Goodwin’s theory by follow most of the points this theory makes. We particularly focused on the genre characteristics, notions of looking and the record label demands.  We did not want to challenge any of the conventions we saw in other Indie Folk music videos as the genre is so unique and uncommon on its own, that by challenging the conventions it would take away its individuality and that’s something we wanted to keep within our video.

2. How effective is the combination of your main product and ancillary tasks?

The 3 products I created were a music video, a magazine advert and a digi-pack. We linked the mise-en-scene within our main product (music video) and the ancillary as we stuck to the same natural colours and scenery, and if you were to watch the video you can notice this. The pictures we used for our digi-pack were ones we took whilst filming so they link together and the singer was wearing the same dress and hairstyle. The singer wore a cream long dress as cream is a natural colour and her hair was wavy and down and we tried to not style it too much. For the makeup we used a natural skin colour foundation and an enhanced natural Smokey eye, and then when we created the magazine advert we used a dark Smokey eye to show a difference in video and magazine.  When taking pictures for our magazine article we had to think back to our genre and think of an appropriate outfit and scenery that matches our genre. For example we kept our artist in neutral colour clothing such as beige jumper as the image we created of our artist is based around being natural.  Most of our lightening throughout our video and digi-pack was bright so we had to find somewhere with a good light. We think that it is effective because if you watch the video you will be able to notice the singer in the digi-pack and magazine so the audience will make a connection and this means it’s recognisable. On the front of our digi-pack the picture is of the girl in her cream dress standing on the beach looking down as if she is ‘troubled’. The back to our digi-pack is just a capture of the forest as that’s another natural setting and we just wrote our song titles down the middle, it’s simple but effective. We wanted to make sure the audience would recognise both video and magazine as if the digi-pack was in a shop to buy.  Although the singer looks a little different in the magazine she is still natural but people will look at her in a different light as she is in a different atmosphere than we had seen in the digi-pack and video.

3. What have you learned from your audience feedback?

Throughout the whole music video project, we have been given feedback consistently from not only the teacher but our peers. The first bit of feedback we got from our teacher and peers was given after we presented our music video idea to our class. We presented our main ideas; including information on the micro areas and the conventions we would follow. After we presented our ideas our peers and teacher gave us feedback on the positives of our ideas but also gave us constructive critism. Positive comments were things such as “well thought through ideas’ and ‘good ideas for post-production’. We also got constructive comments such as ‘How will we challenge Goodwin’s Theory’ and ‘need to think about the Mise-en-scene in terms of location’. The positive comments were a very good confidence boost, however the negative comments had more of a positive effect as it helped us to realise what we need to improve and how we can ensure that everything will go to plan, particularly in the shooting process of our video. To overcome the comments given we decided to take them on board and really work to ensure that the negatives turned into positives. After this we didn’t really get a lot of feedback, as we were in the production stage of our music video, so there was not much we could get feedback on. However when we started post-production stages of our video we got consistent feedback from our teaching, giving us advice as we went through the editing process. We got small feedback comments but they were very useful and helped us to improve our video.  When we did our rough cut of our video, which shows the first 40 seconds of our video, we got feedback from our peers, like our presentation we got both positive and negative comments, however we found the negative comments more helpful than the positive, this was because they allowed us to see our video from a different perspective and notice smaller mistakes that we might not have noticed in the editing stage. The comments we got given helped to alter our video in a way that made it more appealing to the viewers, as the comments allowed us to know what people really liked and disliked about our video. Some of the positive comments we got were ‘Music compliments Visuals’, ‘Variety of shot types’ and ‘Blur/Focusing effects are good’ which as mentioned before really helped us to get a boost of confidence however we focused more on the negative feedback. Some of the negative comments we got were ‘Camera is slightly shaky’ and ‘Miming looks a little off’ the comments we got were comments that we couldn’t really fix as they were mistakes made during the filming process. The comment on the miming is something we focused on a lot as in other music videos in our genre, the miming is 100% on point because it should look like the artist is singing live, so therefore we spent extra time editing to ensure this was on point. Another comment we got was that our ‘lighting looked artificial’. This was easily fixed as in post production we had enhanced our lighting, so it was easy for us to go back to our colour correction and change it to ensure our lighting looked natural but still fit our genre conventions. We found all our feedback extremely helpful, particularly the negative feedback, as if we had not got it our video would not look like it does now and we would have probably lost marks for simple mistakes that other people could point out to us.

4. How did you use media technology in the construction and research planning and evaluation stages?

We used a great deal of connections within the planning of our video. Firstly we used online media on a PC such as websites like Youtube to research other video’s within the indie-folk genre to give us idea’s on what to base our video on. We also used Wikipedia to research into the indie-folk genre and to find artists we can study. Finding an artist gave us a chance to watch their video’s on Youtube to see how they use micro areas of editing, camerawork and mise-en-scene. After all our research we posted everything we found on blogger so we could keep track of everything and it would save so we can come back to look at it in a later stage. When starting to film we used Cannon Digital recording camera to capture all of our video. We didn’t find The camera tricky to use as we had used it previously to film so we knew exactly how to use it. After filming we would come back and import the footage onto the Apple Mac using a USB to see what we had filmed and put onto the software ‘Final Cut’ which is editing software. Using final cut was easy as we had previously used it before. Final cut gave us a chance to tidy up our footage using tools such as ‘Colour correction’ and ‘cutting’ sequences and we used the speed button a lot to slow our video down. We would then place it together with the song, this then meant we had to make sure the lip syncing wasn’t out of time with the song, this sometimes proved harder than we thought. We then had to use you tube again to upload our video onto so others can see; we uploaded it through QuickTime which enables you to watch video’s. Later on when designing our digi-pack and magazine we had to take pictures using a ‘fuji- film digital camera’ which is a professional camera to capture quality pictures in all sorts of lighting. After taking our pictures we uploaded them to Photoshop which enables you to play around with pictures and edit it in any way you choose. We changed things such as lighting the background and the singer’s outer image. We colour corrected things such as the dress colour, and darkened the skin colour and hair to make it stand out more. We used the ‘burn’ and ‘dodge’ tool which lightens and darkens the picture. We added text on both the digi-pack and magazine for example ‘Lissie’ – the singers name, title of the album, list of the songs and quotes from another magazine’. In our evaluation stage we will be using a software called ‘Istopmotion’ which is a filming software but looks different to footage filmed by a regular camera, ‘Istopmotion’ is filmed on a apple Mac.

Final Magazine Advert +Analysis.

Our Magazine advert has changed vastly from our practice. We have changed not only the image but the layout. We also did more research into other magazines opinions of our artist to get a better insight of what other people think of her. WE also chose an image that was more natural and suited our artist more, we also added a picture of the front of our digi-pak as this makes it recognisable to our audience.

Final Digi-Pak

Front and Back of our Digi-pak.

Middle sections of Digi-Pak.

Above are all the sections of our digi-pak, from our practice digi-pak we have not changed that much apart from enhancing certain things and adding a further middle section, the CD design.

We tried to keep all the font the same to avoid confusion and stuck very closely to our neutral colour palette that we like to keep to as this portrays our artist very well.

Practice Magazine Advert.

Above is our practice version of our magazine advert. We have researched into other magazine adverts of our artist and other artists in our genre, which helped us collect ideas on what to put in our magazine advert.
We wanted to keep our magazine advert simple but striking, so not to much is going on and the focus isn't taken off the artist. We used a 'swirly' font as this the font we are using on our Digi-Pak so it keeps it within a theme of our artist. The rest of the font is in a generic magazine font as this keeps the conventions of a magazine advert, however the font is more suited to a pop artists advert rather than an Indie Folk one.
We wanted to make the image of the advert striking and eye catching, so that if you was looking through a magazine and you saw this it would make you stop and look. We didn't do many changes to the original picture as we wanted it still look natural, despite the makeup being heavier, to keep in the genre and theme of how we have presented Lissie.
From this practice we can see what we could do to improve the quality for our final magazine advert. Some things we need to add are; more information on the EP/Artist, A small picture of the album cover to show the audience what it looks like, we also need to add the record company logo and possibly highlighting songs of the EP.

We will ask peers and other people for feedback on our practice to see what we can improve on for our final magazine advert. This will be beneficial to us as we wil get a better idea of what other people are looking for; especially if we ask people in our target audience.

Practice Digi-Pak

After doing suffident reasearch and analyising of Digi-Paks of both our artist and a different artist in our genre we have started to make our digi-Pak. We have created a practice digi-pak as we are unsure of the certain things such as the colour scheme etc so we would like to get feedback on it. There are still many things to be added to the Digi-Pak so by doing a practice it allows us to do further research and also get peer feedback to find out what we should include on our Final Digi-Pak.

On our practice Digi-Pak we have a front cover, mid-section booklet and the back cover listing the songs, credits and other information such as the barcode, and record company logo. These are all the necassary parts to uinclude in a digi-pak of our genre, however we have many things we still need to change, such as adding the artists website and the information stateing that there is bonus features. We are also thinking of changing the middle section to a plain background otherwise there is too much to look at and it will be very visually out of control and not appealing to people. So therefore in our real Digi-Pak, the colour scheme will be more neutral however have soem rich colours, such as the back track listing, as from the other artists digi-paks we have analysed, such as Mumford and Sons, keep there digi-paks neutral but have a slight richness in colour in a certain part of the Digi-pak, in our case, the back cover.

We will be asking for feedback on our practice Digi-Pak from peers and record it, to see what we can change about it.

Potential Magazine Pictures.

As we need many choices for our magazine advert, we took a series of pictures to help narrow down our choice. In most of the pictures our artist is wearing a red maxi skirt and a loose jumper as this is very conventional for our genre of Indie Folk. In one of the pictures our artist is wearing a white dress on a white bed surrounded by pictures as this could relate our video. The makeup on our artist is the complete opposite to what our artist has in our music video as it was very neutral. The hair on our artist is almost the exact same however we have parted it differently so that there if some difference from how it is in the video. We are unsure as of now which picture we will be using but will play around with most of the pictures to get a good idea of what we want.

First Ideas for Digi-Pak and Magazine Advert.

After doing research on both a Digi-Pak and Magazine advert of  artist in our genre and Digi-Pak and Magazine advert research of our particular artist, we have come to the point where we can begin to get ideas for our  own Magazine advert and Digi-Pak. We need to stick with the conventions of our genre such as neutral colour scheme and simplicity plus relating it to our video, but we also want it to be different and be able to show a different side of our artist, the side that wasn't shown in our music video.

First Ideas for Digi-Pak:

•  Pictures relating to beach (I.E- Artists feet in water/ Standing by the sea)
• Elegant font
• Very focused on the artist
• Related to the music video
• Also Forest pictures (I.E- Artist sitting on low tree branch)
• Pictures for the inside cover
• Quite Simple
• Plain track listing (back cover)

Whether or not we will stick to most of these ideas we have is unsure. We will be doing a practice Digi-Pak as this will help us establish what we actually want from our Digi-Pak.

First Ideas for Magazine Advert:

• In the forest, Our artist surrounded by Candles
• In the forest, Our artist surround by pictures used in music video
• Screen Grab of music video
• Album cover on plain background
• Lying on a white bed, in white dress, surrounded by pictures
• Artist on plain background 'posing'/ 'smiling' naturally
• Being outside in an open field
• Same font as Digi-Pak for Artists name
• Generic Magazine writing for other parts

Likewise with our Digi-Pak ideas, we are unsure on whether we will use these most of these ideas or not, but like mentioned this will help us the establish what we would actually like to put on our magazine advert.

Most of the above ideas we have fit well into the conventions of our genre and matches the persona of our artist we have created. We have based these ideas off of both the Digi-Paks and Magazine Adverts we have researched into and analysed.

Magazine Advert Analysis- Lissie

This is a magazine advert for Lissie and her upcoming album. We will be analysing the following to see if Lissie magazine advert meets all the common factors that should be used when making a magazine advert:

1. Name of band/ artist and album
2. Date of album release
3. Band/artist image/ style
4. Featuring songs
5. Form of release (CD, download)
6. Either photograph or artwork as main image
7. Record company
8. Bands website – myspace /official page
9. Critical quotes, ratings
10. Set colour scheme

On the magazine advert we could clearly see the name of the artist as it was in big white fancy writing right in the middle of the album, so the viewer can see what the artists name is. There is no particularly name to the album as yet, this could mean it is a self-titled name for the album. 

On this magazine advert there is no set date for the album release but it does say 'debuet album' which means first album so this shows it should be coming out soon this being on the magazine people can remember that Lissie's album will be being released. 

The artists image is simple and natural as she conforms to her 'indie/folk' genre. The lightening is minimal just as the makeup is, this can tell the audience that Lissie is a folk singer just from the way her album looks. Buyers can tell that this album wont be up-beat and have fast songs. The magazine mentions that on Lissie's up coming album will have an exclusive bonus track on there, which will make buyers want to buy so they can access an extra song of Lissie's and people viewing the magazine will see this and be more encourages to buy the CD with the bonus track involved. 

There is a website at the bottom of the magazine article that allows you to download Lissie's songs when they are released and also keep up to date with the singer on her MySpace page. Having a website available on the advert is good for the people reading the magazine who want to find more out about Lissie. 

The photograph taken is of Lissie herself almost running, she looks as if she is in motion. This goes with the indie genre being natural which means natural makeup,hair,clothes and also scenery. Lissie has all of this in her photograph to keep her indie/folk style and to let the readers know that's how she bases her music. 

A record company is included on this magazine advert, Lissie's record company is 'columbia records'. On a magazine article its not always included as some articles may be a interview with the singer and the record company may not be discussed. When researching up about Lissie you can find her record company easily. The quote on this magazine says 'A present day icon for lovers of both blues of folk and country..designed for sunny days and highways'. Having a quote just helps Lissie's reputation it shows the readers that other magazines rate her as well. A colour scheme would be set if the artist was a pop or hip-hop artist but as Lissie is indie/folk the colour is just natural.

From the above analysis it is easy to see what conventions we should specifically be following as this is our artist and her magazine advert. This will make it a lot easier to define what factors we really need to include in our magazine advert so it is specific to our artist.

Magazine Advert Analysis- Ben Howard.

We will be analysing a magazine cover in the same genre as ours. This will help us decide how a magazine cover should look. We will analyse it in terms of:

1. Name of band/ artist and album
2. Date of album release
3. Band/artist image/ style
4. Featuring songs
5. Form of release (CD, download)
6. Either photograph or artwork as main image
7. Record company
8. Bands website – myspace /official page
9. Critical quotes, ratings
10. Set colour scheme

When analysing the magazine cover there was a clear name of the artist (Ben Howard) there also was in clear writing the name of his album ' Every Kingdom'. In bold writing there is a date showing when his tour will be coming up with also underneath the album release. The date's are written in bold as that will catch the audiences eye more than the smaller writing. 
The artist on the magazine cover conforms to the indie folk genre as its very natural and grey and the artist is looking down as if he is 'troubled' or upset. As Ben Howard is a new artist there is no featuring songs on the magazine cover as that is probably distributed on the back of the CD cover for consumers to find out when they buy the album. 
On the magazine cover there is website links such as myspace and Ben Howard's actual website for downloads of his songs and his album. 
The photography for the cover is professional but at the same time quite a simple picture and natural as again this conforms to the indie/folk genre. The scenery he is in isn't too busy to distract away from the writing. Having a simple natural picture can tell the audience who want to buy his music that the tracks wont be fast paced hip-hop songs but more relaxed and subtle ones. 
Ben Howard's record company are called 'Island Records' but they are not mentioned on his magazine cover as the cover is focusing mainly on Ben Howard as an artist himself. The record company would have to be mentioned on his actual album. The websites are mentioned 'My Space' and Ben Howard's fan site they put them on the cover so people know where to buy downloads and so fans of Ben can check what's up coming for the artist. 
On the cover there is a quote by another magazine saying 'Music's next surfing phenomenom'. Having a quote by some other company shows that Ben Howard is liked and recommended by more people than just the magazine he is being advertised on. There is no specific colour scheme on the magazine cover its just a picture of Ben Howard but it conforms to a indie genre. On Ben Howard's album the colour scheme is blue as its his album cover the picture is more outrageous.

From the above analysis of this magazine cover, it has given us a better idea of what we should be including in our own magazine advert for our artist, it also helpsus to see what the conventions we should be basing our magazine advert on, even if we dont follow the convetions.

Digi-Pak Analysis

We will be analysing a Digi-pak of an artist in the same genre as ours, this will determine how a digi-pak in genre should look. We will be analysing it in terms of Text, Pictorial and Design.

Text

When analysing a digi-pak in terms of text we need to take the following into consideration, does the Digi-Pak include:

• Name of the band/ artist.
• Name of the album
• Track listing
• Price
• Bonus Material
• Website
• Credits
• Recording information, producer, where it was recorded and when
• Who wrote the songs.

On 'Mumford and Sons' digi-pak, they include the name of the band and the album at the bottom centre of the cover, this could be so it is at eye level and a central focus. On the back cover in the middle it shows the track listing, this is in bold font to really attract the attention of the audience. Each track is separated by a line so you know which track is which.

On this digi-pak there is no price listing as there would probably be a price listing in the store, it also makes the cover look tacky if there was to have a price on it.

Although the bonus material is not listed on the digi-pak, there is bonus material on the CD, as it states on there website and wikipedia, it lists that there is a bonus track entitled "Hold On To What You Believe" however it is not mentioned on the digi-pak itself.

On this Digi-Pak the artists website is not included, this could be because Indie Folk music has a very niche market that the people buying there album should know of there website, and other contact details such as Facebook pages etc.

The album credits are listed at the very bottom of the back cover in small font, this could be because even though the credits are very important they are not as important as the final product and the audience are not interested in the credits as much as the actual band and its music.

Likewise with the credits, the recording information/producer logos are at the very bottom underneath the credits. They use there logo rather than the name as people will recognise the logo rather than a name in writing.

the information of who wrote the songs is not usually listed on the digi-pak itself as it cheapens the look of the cover, therefore they are usually written inside the digi-pak inside a booklet, this because this could make the artist less appealing especially if they didn't write it themselves.

Pictorial

When analysing a digi-pak in terms of Pictorial we need to take the

following into consideration, does the Digi-Pak include:

• Pictures of the band/ artist.
• Logo
• Bar code
• DVD logo
• Cd logo
• Website banner

On this Digi-Pak there are three main pictures, they are on the front cover, the inside cover and the back cover. The second inside cover is just a plain background with a shape on it, likewise with the actual CD it is plain. This keeps the it simple so there is not much going on. The actual pictures on the Digi-Pak include the band looking like mannequins, however there is only a picture of them on the inside cover and the front cover, the back is kept simple as if anything else was going on the audience probably wouldn't have been able to see the track listing, which would have been an issue. By using the band on the covers it represents who is actually in the band which will help the audience get familiar to the band.

There is no official logo for Mumford and Sons therefore it is not on the Digi-Pak however Mumford and Sons are very well known for the simplicity they put in there design for not only there CD covers but also there other products.

There is a Bar code listed on the back which, for obvious reasons, helps determine the price especially when buying the item, it also makes the Digi-pak look very official.

There are no logos in terms of the band however, it does include the pictures of the production logo, which are located at the bottom of the back cover and on the actual CD, this is so there not huge and in the way so the audience wont be distracted however they are still on the Digi-Pak and are visable so if the audience was interested they would be able to find them.

The website banner of the band is listed in the credits at the very bottom of the back of the CD cover in small font. this could be because the audience who buy there album are probably devote fans and are aware of the artists website already, however if someone was to know there website it could be found on the back.

Design

When analysing a digi-pak in terms of design we need to

 take the following into consideration, does the Digi-Pak include:

• Colour and style to fit
• Artists genre.
• Unfolds
• Cardboard sleeve
• Adverts
• DVD or CD
• Booklet
• DVD/CD case

When looking at this Digi-Pak, it is very easy to determine the genre just by the way it looks. The colour scheme of the Digi-Pak is very neutral and there is only some colour on the front cover, other than this there is very much only a colour scheme of greys, beige's and blacks. On the front cover, where the band is picture, there is more vibrant colours of green and red. This ensures that the front cover will stand out from the other parts of the album as the colours stand out a lot more. By having the band on the front of the Digi-Pak it ensures that they are recognisable to the fans and makes the fans more familiar with the band as people.
The Digi-Pak unfolds into 3 middle sections. This allows the artists to be more creative with there design and gives them more creative freedom by adding more pictures or extra content to there albums. There is no cardboard sleeve to go around the Digi-Pak as it is unneeded. Usually when there is a cardboard sleeve it just copies the front cover of the album, so it is likely that the band decided against it because not only is it a waste, the audience are likely to not have much care for it anyway. There are no adverts shown on this Digi-Pak, possibly because the band might want the main focus of there album to be them, which is understandable as it is there album.
The CD is printed on, however it is only plain black, it has the same design that is on the inside cover, it also has the name printed on the CD. This ensures that the CD stands out against the neutral background used in Digi-Pak. The booklet carries the same neutral colour scheme as the rest of the Digi-Pak and is kept very simple with a classic small design on it which gives the Digi-Pak an elegence. The casing of this Digi-Pak is plastic and clear. This ensures that itis sturdy and not to fragile and also allows the audience to actually be able to see what CD it is.

From analysing this Digi-Pak We have a better inderstanding of what is included in a Digi-Pakof our genre, this will help us create a better Digi-Pak for our artist.

Final Music Video!!

Above is our FINAL music video for Lissie's song 'Here Before'

Music Video Rough Cut + Feedback

Below is the rough cut of our music video Here Before by Lissie. We have cut the first 40 seconds of our video to show the rest of our group, this ensure we get peer feedback on what we can improve and how. It also gives us help in whether people can identify things such as genre characteristics and the type of video.





We have received feedback on our video of both positive and negative. These comments will be constructive and help us to improve our music video in the final stages of editing.

Feedback on our video:

Positive:

• Music compliments Visuals
• Variety of shot types
• Blur/Focusing effects are good
• Scenery is good
• Fade in flows with the 'calm tone' of the music
• Mise-En-Scene fits well
• Fade in matches the song
• Originality
• Slow paced shots go well with song

Negative/Constructive:

• Lighting is a bit bright
• Lighting looks artificial
• Camera is slightly shaky 
• Miming looks a little off
• We cant lose 'flow'

From the costructive criticism given we know now that in the final stages of editing we need to ajust certain things, namely the lighting as we have used colour correction. We need to change our colour correction to look more realistic. In terms of some shots being a bit shaky, we cant go back and re film so we have to deal with the camera being a little bit shaky. Again with the miming we cannot go back to film it so we have to deal with it or adjust it with editing to cover it up a little bit. 

From this critisim we have been able to recognize the negative points of our video and come up with soulutions to help solve these bad points.

Pictures from Filming!

We decided that we would have someone take pictures of us while filming as it shows elements of risk assessment we took care of as well as the situations we were in to get the shots we needed.

We can see that these pictures were taking during the filming of the bedroom scenes.

From all three pictures it is shown that the camera operator was put in some fairly difficult positions, shown in pictures one and two. By having to squat and balance to ensure certain shots looked good, again with picture 2, we wanted to ensure we got some diverse shots and this often caused the camera person to be temporarily put in an uncomfortable position.

Also Shown through the pictures is the specific placing of our seating arrangements. We specifically placed the props and the artist in front of the window as this allowed us to get all ambient lighting which created a realistic look to the video and ensured nothing was faked.

 This video also illustrates the artist miming which is obviously a vital part to music videos, if in the performance type.

 The pictures to the right show pictures from the shooting of the beach scenes at Brighton. 

These videos clearly show the camera operator in again some uncomfortable positions, especially sitting on the rocky beach.

This image shows the camera operator in an uncomfortable position as it was the only possible way to get the specific shot that we needed in this moment in time. It also shows however, one of the solutions we came up with for our rick assessment  this shows the use of wearing sensible shoes, so it stopped the camera operator slipping and gave her grip.

This picture illustaes the use also of ambient lighting. As shown in the picture it creates a nice effect on the image, you can also see it well on the water as a reflection which can help for a very beautiful image.

These images below are from filming in on of our forest locations.

We also used natural lighting in all the forest scenes, as we wanted to stick to the theme of naturalness in our video as it means we are conforming to our genre of music, Indie Folk.

This image also shows the camera operator again addressing one of the issues put forward in risk assessment. She wore different shoes to the beach shooting as these shows allowed more grip on the damp, slippy forestry floor.