Tuesday, 20 November 2012

Magazine Advert Analysis- Ben Howard.



We will be analysing a magazine cover in the same genre as ours. This will help us decide how a magazine cover should look. We will analyse it in terms of:

  1. Name of band/ artist and album
  2. Date of album release
  3. Band/artist image/ style
  4. Featuring songs
  5. Form of release (CD, download)
  6. Either photograph or artwork as main image
  7. Record company
  8. Bands website – myspace /official page
  9. Critical quotes, ratings
  10. Set colour scheme
When analysing the magazine cover there was a clear name of the artist (Ben Howard) there also was in clear writing the name of his album ' Every Kingdom'. In bold writing there is a date showing when his tour will be coming up with also underneath the album release. The date's are written in bold as that will catch the audiences eye more than the smaller writing. 
The artist on the magazine cover conforms to the indie folk genre as its very natural and grey and the artist is looking down as if he is 'troubled' or upset. As Ben Howard is a new artist there is no featuring songs on the magazine cover as that is probably distributed on the back of the CD cover for consumers to find out when they buy the album. 
On the magazine cover there is website links such as myspace and Ben Howard's actual website for downloads of his songs and his album. 
The photography for the cover is professional but at the same time quite a simple picture and natural as again this conforms to the indie/folk genre. The scenery he is in isn't too busy to distract away from the writing. Having a simple natural picture can tell the audience who want to buy his music that the tracks wont be fast paced hip-hop songs but more relaxed and subtle ones. 
Ben Howard's record company are called 'Island Records' but they are not mentioned on his magazine cover as the cover is focusing mainly on Ben Howard as an artist himself. The record company would have to be mentioned on his actual album. The websites are mentioned 'My Space' and Ben Howard's fan site they put them on the cover so people know where to buy downloads and so fans of Ben can check what's up coming for the artist. 
On the cover there is a quote by another magazine saying 'Music's next surfing phenomenom'. Having a quote by some other company shows that Ben Howard is liked and recommended by more people than just the magazine he is being advertised on. There is no specific colour scheme on the magazine cover its just a picture of Ben Howard but it conforms to a indie genre. On Ben Howard's album the colour scheme is blue as its his album cover the picture is more outrageous.

From the above analysis of this magazine cover, it has given us a better idea of what we should be including in our own magazine advert for our artist, it also helpsus to see what the conventions we should be basing our magazine advert on, even if we dont follow the convetions.


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