We will be analysing a Digi-pak of an artist in the same genre as ours, this will determine how a digi-pak in genre should look. We will be analysing it in terms of Text, Pictorial and Design.
Text
When analysing a digi-pak in terms of text we need to take the following into consideration, does the Digi-Pak include:
- Name of the band/ artist.
- Name of the album
- Track listing
- Price
- Bonus Material
- Website
- Credits
- Recording information, producer, where it was recorded and when
- Who wrote the songs.
On 'Mumford and Sons' digi-pak, they include the name of the band and the album at the bottom centre of the cover, this could be so it is at eye level and a central focus. On the back cover in the middle it shows the track listing, this is in bold font to really attract the attention of the audience. Each track is separated by a line so you know which track is which.
On this digi-pak there is no price listing as there would probably be a price listing in the store, it also makes the cover look tacky if there was to have a price on it.
Although the bonus material is not listed on the digi-pak, there is bonus material on the CD, as it states on there website and wikipedia, it lists that there is a bonus track entitled "Hold On To What You Believe" however it is not mentioned on the digi-pak itself.
On this Digi-Pak the artists website is not included, this could be because Indie Folk music has a very niche market that the people buying there album should know of there website, and other contact details such as Facebook pages etc.
The Digi-Pak unfolds into 3 middle sections. This allows the artists to be more creative with there design and gives them more creative freedom by adding more pictures or extra content to there albums. There is no cardboard sleeve to go around the Digi-Pak as it is unneeded. Usually when there is a cardboard sleeve it just copies the front cover of the album, so it is likely that the band decided against it because not only is it a waste, the audience are likely to not have much care for it anyway. There are no adverts shown on this Digi-Pak, possibly because the band might want the main focus of there album to be them, which is understandable as it is there album.
The CD is printed on, however it is only plain black, it has the same design that is on the inside cover, it also has the name printed on the CD. This ensures that the CD stands out against the neutral background used in Digi-Pak. The booklet carries the same neutral colour scheme as the rest of the Digi-Pak and is kept very simple with a classic small design on it which gives the Digi-Pak an elegence. The casing of this Digi-Pak is plastic and clear. This ensures that itis sturdy and not to fragile and also allows the audience to actually be able to see what CD it is.
From analysing this Digi-Pak We have a better inderstanding of what is included in a Digi-Pakof our genre, this will help us create a better Digi-Pak for our artist.
The album credits are listed at the very bottom of the back cover in small font, this could be because even though the credits are very important they are not as important as the final product and the audience are not interested in the credits as much as the actual band and its music.
Likewise with the credits, the recording information/producer logos are at the very bottom underneath the credits. They use there logo rather than the name as people will recognise the logo rather than a name in writing.
the information of who wrote the songs is not usually listed on the digi-pak itself as it cheapens the look of the cover, therefore they are usually written inside the digi-pak inside a booklet, this because this could make the artist less appealing especially if they didn't write it themselves.
Pictorial
When analysing a digi-pak in terms of Pictorial we need to take the
following into consideration, does the Digi-Pak include:
- Pictures of the band/ artist.
- Logo
- Bar code
- DVD logo
- Cd logo
- Website banner
On this Digi-Pak there are three main pictures, they are on the front cover, the inside cover and the back cover. The second inside cover is just a plain background with a shape on it, likewise with the actual CD it is plain. This keeps the it simple so there is not much going on. The actual pictures on the Digi-Pak include the band looking like mannequins, however there is only a picture of them on the inside cover and the front cover, the back is kept simple as if anything else was going on the audience probably wouldn't have been able to see the track listing, which would have been an issue. By using the band on the covers it represents who is actually in the band which will help the audience get familiar to the band.
There is no official logo for Mumford and Sons therefore it is not on the Digi-Pak however Mumford and Sons are very well known for the simplicity they put in there design for not only there CD covers but also there other products.
There is a Bar code listed on the back which, for obvious reasons, helps determine the price especially when buying the item, it also makes the Digi-pak look very official.
There are no logos in terms of the band however, it does include the pictures of the production logo, which are located at the bottom of the back cover and on the actual CD, this is so there not huge and in the way so the audience wont be distracted however they are still on the Digi-Pak and are visable so if the audience was interested they would be able to find them.
The website banner of the band is listed in the credits at the very bottom of the back of the CD cover in small font. this could be because the audience who buy there album are probably devote fans and are aware of the artists website already, however if someone was to know there website it could be found on the back.
Design
When analysing a digi-pak in terms of design we need to
take the following into consideration, does the Digi-Pak include:
- Colour and style to fit
- Artists genre.
- Cardboard sleeve
- Adverts
- DVD or CD
- Booklet
- DVD/CD case
The Digi-Pak unfolds into 3 middle sections. This allows the artists to be more creative with there design and gives them more creative freedom by adding more pictures or extra content to there albums. There is no cardboard sleeve to go around the Digi-Pak as it is unneeded. Usually when there is a cardboard sleeve it just copies the front cover of the album, so it is likely that the band decided against it because not only is it a waste, the audience are likely to not have much care for it anyway. There are no adverts shown on this Digi-Pak, possibly because the band might want the main focus of there album to be them, which is understandable as it is there album.
The CD is printed on, however it is only plain black, it has the same design that is on the inside cover, it also has the name printed on the CD. This ensures that the CD stands out against the neutral background used in Digi-Pak. The booklet carries the same neutral colour scheme as the rest of the Digi-Pak and is kept very simple with a classic small design on it which gives the Digi-Pak an elegence. The casing of this Digi-Pak is plastic and clear. This ensures that itis sturdy and not to fragile and also allows the audience to actually be able to see what CD it is.
From analysing this Digi-Pak We have a better inderstanding of what is included in a Digi-Pakof our genre, this will help us create a better Digi-Pak for our artist.
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